Cluely’s revenue has skyrocketed to about $7 million in ARR since it launched its new enterprise product a week ago, founder Roy Lee told TechCrunch. “Every single person who has a meeting or an interview is testing this out.”

Cluely, one of Silicon Valley’s most-talked-about startups, offers products that use AI to analyze online conversations, deliver real-time notes, provide context, and suggest questions to ask. This information appeared discreetly on the user’s screen, invisible to others.

For weeks leading up to the product reveal, Lee boasted that the company’s annual recurring revenue (ARR) exceeded $3 million and that the startup was profitable.  

The increase in interest is coming from consumers and businesses alike, he said.

Cluely is a startup born of controversy after Lee posted in a viral X thread saying he was suspended by Columbia University because he and a co-founder developed a tool to cheat on job interviews for software engineers.

He turned around and created a product and startup out of the tech, originally using the marketing tagline that it helps you “cheat on everything.” Now that it is backed by big-league VCs like Andreessen Horowitz, Abstract Ventures, and Susa Ventures, it has toned down its marketing to “Everything You Need. Before You Ask. … This feels like cheating.”